Fidelity is introducing a retail platform for trading Bitcoin and Ethereum without commission fees. Users will see a 1% spread included in the final trade execution price, which signifies the variance between the cost at which users purchase crypto and the price at which Fidelity fulfills their order. This initiative, named Fidelity Crypto, is now open for those interested to join the waitlist.
Fidelity Investments is launching a platform for trading digital currencies aimed at retail investors, emphasizing commission-free transactions for Bitcoin and Ethereum. Access to this service will be invitation-based, dictated by sign-up chronology and the geographical availability of the service. In a bid to expand its clientele, Fidelity is keen on attracting a younger demographic.
The new cryptocurrency initiative by Fidelity will be driven by its branch, Fidelity Digital Assets. While the exact rollout date remains undisclosed, a waitlist has been initiated for early access. Known for its prominence in mutual funds and financial consultancy, Fidelity now aims to resonate more with a youthful audience.
In the current scenario, digital currency exchanges like FTX Trading and Coinbase, along with brokerage platforms such as Robinhood, hold sway over the retail market. Fidelity is strategizing its entry into the cryptocurrency landscape to establish its presence alongside these players.